Deliverable(s): Responsive experience for Vans customs on vans.com
Role: Experience designer
Year: 2015
Website: http://www.vans.com

Back in 2014 the iconic SoCal action sports footwear and apparel brand tapped Huge LA to create the new Vans.com. One year later Vans was preparing to celebrate their 60th anniversary and really wanted to focus on what made Vans so iconic in the first place; custom footwear. Vans was created in the Spring of 1966; initially a rubber company, they created their iconic waffle sole and Paul Van Doren made shoes with any fabric people brought by the shop. Sixty years later Vans tapped Huge LA once again to help bring their existing online customs experience into the future and become the best-in-class online customs experience around.

We understood the importance of capturing that vision that Paul Van Doren set 60 years ago and enabled fans of Vans to not only mix and match colors any way they desired, but also add their own images to the shoes, just as Van Doren used any fabric brought to the shop back in 1966. Vans and Huge LA created a responsive experience that is easy to use, fun, and inspiring and unlike anything the competition offers.

Deliverable(s): Responsive website
Role: Experience designer
Year: 2015
Website: https://www.tableau.com/

How do you visualize the brand that helps other brands visualize their data? This was the task that Tableau bestowed upon Huge LA in 2014–15. Tableau is a software brand that tackles one of the most challenging problems in software: making databases and spreadsheets understandable to ordinary people. Taking the Tableau mission and spirit, Huge set out to create exactly that, a responsive website that translates complex subject matter and a very active user-community into a best-in-class software experience.

Deliverable(s): Two future thinking conception videos
Role: Experience designer, art director, designer
Year(s): 2013–14

Before the saturated market of smart home tech, Samsung tapped Push Offices on two separate occasions to help them envision the future of a smart, connected home.

In 2013 Samsung tasked Push Offices to help create a vision for the future of television. Push Offices set out on this journey starting with Ethnographic research. We went into people's houses and unearthed their frustrations with how they currently consumed television. Many interesting insights were shared, but one alone stood out as the most painful of experiences across our participants; finding something to watch. With cord cutting already in full effect across the country, Netflix, Hulu, Amazon Prime Video, among others were the main form of media consumption. Our research told us that with all of these separate applications users had to sift through an endless sea of content, they actually were spending most of their time deciding on what to watch instead of watching it. We heard many times that people didn't know exactly know what they wanted to watch, but they knew what mood they were in and with that insight, the kernel of an idea started to bloom; what if the interface of a Samsung television aggregated all of people's content across all of their media outlets and allowed them to search by mood rather than title.

In 2014, pleased with how the last vision project assignment went, Samsung once again tapped Push Offices to help them envision the future of robotic cleaning assistants. Samsung had been starting to produce these robotic cleaning assistants for a couple of years, but didn't have anything that differentiated them from their competition. Through our ethnographic research, we watched people's house cleaning routines, either with or without robotic assistance. We came to find that often times having the assistance was actually more time consuming and frustrating than just doing the work themselves. Whether it was setup time, troubleshooting, or even remembering to charge their equipment, it was preventing people from alleviating the stress in their lives centered around cleaning their homes. We designed a conceptional experience for multi-functional robotic cleaning assistants that were easy to control and give commands through through an application on people's smart devices. 

Deliverable(s): Brand identity package, environmental graphics, and website
Role: Brand designer, art director, designer
Year: 2014
Website: https://www.indiegogo.com

Indiegogo, one of world’s largest crowdfunding platforms, tapped Push Offices for the design and execution of their rebrand. Strategically, Indiegogo is the most open and customer-focused crowdfunding platform. We embraced this and designed a flexible identity system to foreground these customer successes. At the end of the day, a crowdfunding platform is only as good as the successes it creates. Indiegogo campaigners have created award winning documentary films, brought relief to refugee camps, put students through college, sent bands on global tours and helped inventors bring their ideas to market. We took the traditional tools of a brand identity – the logo, business cards, even stationary - and rewrote the brief to be less about Indiegogo’s story and more about the campaigner’s story.

Deliverable: Custom application that allowed fans to be part of the game
Role: Director, tech supervisor, event coordinator, operations manager
Year: 2013 

Push Offices was approached by The Famous Group to help bring a large-scale social media experience to a live NFL game. The New York Giants were interested in being the first NFL team to fully integrate social media photos of their loyal fan base to help take over hundreds of screens inside and around MetLife Stadium.

Prior to the annual fan appreciation game, the Giants reached out to their fans to submit their own fan photos through a custom Instagram #hashtag. Over 1,500 photos were uploaded within a few days. Before and during the game both our street team and Giants’ fans uploaded an additional 4,000 photos that were displayed all across the stadium.

One screen in particular was linked to an Xbox Kinect, allowing fans to get on stage and user their bodies to refresh and move the photos.

The experiment was a huge success and left fans talking about what they could only experience at the live game.

Deliverable: 200+ page ethnographic research findings & report
Role: Researcher, art director, designer
Year: 2012

Reebok tapped Push Offices to conduct a global design research project to uncover emerging youth-style trends and establish a digital lifestyle segmentation. The project took the Push Offices team to New York, Chicago, Los Angeles, Paris, and London and required a variety of qualitative and quantitative research techniques. Beyond just understanding the Reebok audience, the goal for Push Offices was to attempt to understand youth culture as a whole, specifically the hidden thoughts, motivations and behaviors of young, fashion-forward tastemakers.

Deliverable: Custom software for interactive kiosks
Role: Art director, designer, QA
Year: 2014

Jack Morton, Hertz’s event design agency, hired Push Offices to design and develop a unique, traveling, interactive exhibit to showcase the new Hertz 24/7 hourly car rental service. The experience was part of a larger national marketing effort to tell a new Hertz story, one in which Hertz vehicles are available, parked on streets throughout a city, easy to unlock with a RFID card or mobile phone. 

Visitors to the pop-up exhibit were encouraged to interact with four large-scale touch screens, each focusing on a different aspect of the Hertz 24/7 story. The first touchscreen illustrated the depth and breadth of the Hertz fleet, allowing people to swipe through all new models, tapping the cars for more information. The second touchscreen focused on the new technologies behind Hertz innovation, such as, utilizing RFID cards and Near Field Communications-enabled smartphones. The third touchscreen displayed a large map of the local area showing Hertz vehicle locations and popular points of interest. The fourth screen, which stands alone, walks new users through the technological advances of renting a car through Hertz 24/7.

The pop-up exhibit introduced the new hourly-rental program to a new generation of Hertz customers. 

Deliverable: Custom interactive table experience
Role: Designer, QA
Year: 2012

Push Offices worked with DOW and OBE to help conceive, design and develop a one of a kind interactive table to introduce their products and technologies to the Olympic building community at the 2012 Olympics in London. The interactive table reacts when a user places one of five scale-model buildings onto the table. Each unique building tells the story of the different DOW products and technologies that make the construction of that building innovative.